2006 Speakers

Liz Vanzura

Global Marketing Director
Cadillac, General Motors Corporation

Liz Vanzura is global marketing director for Cadillac. Her responsibilities include developing and executing Cadillac's overall marketing strategy as well as positioning and branding for Cadillac's products worldwide. Prior to assuming her position at Cadillac, she was global director of marketing for Hummer and director of marketing for Volkswagen of America, where she directed the historic re-launch of the Beetle. She began her career in 1982 as an engineering intern at General Motors Institute, working in sales, marketing, engineering, and design, and eventually becoming a GM product-planning manager. Ms. Vanzura recently initiated a partnership that resulted in a $4 million donation of Hummer vehicles and cash to support the Red Cross relief and recovery infrastructure. She holds a bachelor's degree in mechanical engineering from the General Motors Institute and an M.B.A. from Harvard.