THE BUSINESSWEEK BEST GLOBAL BRANDS
FORUM PROGRAM

What sets companies rated in the 100 Top Global Brands apart form their competitors?

It's their ability to capitalize on new opportunities for growth an innovation while continuing to deliver strong brand value.

The BusinessWeek Best Global Brands Forum: Leveraging the Power of the Brand, will explore the new strategies being adopted by brand leaders in the face of a dynamically changing consumer and media marketplace.

Marketers face a complex matrix of new challenges that include rapidly changing consumer attitudes, accelerated technological changes, cost pressures, and global competition. Shareholders demand higher returns, yet margins are being squeezed at both ends. In many categories, annual price increases have given way to deflationary pressures. Yet customers require increased levels of customer service, as well as new levels of involvement in product creation. These challenges require marketers to develop new skills and new approaches.

At BusinessWeek Best Global Brands Forum, leading CMOs from brands on the Top 100 Global Brands list will join brand innovators and marketers who are creating new forms of media and entertainment. Topics will include:

• The new trends in demographics and ethnographics
• The realm of corporate social responsibility
• What these developments mean for marketers