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| 6:00pm-7:00pm | Forum Reception and Dinner The Grill Room, Four Seasons Restaurant 99 East 52nd Street (between Park and Lexington Avenue) New York, NY |
| 7:00pm-9:00pm | Keynote Speaker and Dinner Martha Stewart Founder Martha Stewart Living Omnimedia Inc. |
THURSDAY, SEPTEMBER 28, 2006
The American Conference Centers, 780 Third Avenue (at 48th Street), New York, NY
| 8:40am-9:30am | Leveraging Brand Value Stars of the 100 Top Global Brands will join BusinessWeek Executive Editor John Byrne to explore their evolving strategies for capitalizing on brand value. The session will open with commentary on the 2006 BusinessWeek Best 100 Brands, followed by discussion with heavy-hitter CMOs who are setting new standards of brand excellence across different sectors. Joanne M. Bischmann, Vice-President, Marketing, Harley-Davidson Inc. Satjiv Chahil, Senior Vice President, Worldwide Marketing, Hewlett-Packard Personal Systems Group Trevor Edwards, Corporate Vice President, Global Brand and Category Management, Nike, Inc. Jez Frampton, Group Chief Executive Officer, Interbrand Moderator: John A. Byrne, Executive Editor, BusinessWeek |
| 9:30am-10:20am | The Science of Desire The beauty of ethnography is that it provides a richer understanding of consumers than traditional research. Yes, companies are still using focus groups, surveys, and demographic data to glean insights into the consumer's mind. But closely observing people where they live and work can allow companies to zero in on their customers' unarticulated desires. No longer just the rubber stamp on an existing idea, today ethnographers are at the front and center of product development, enabling engineers and designers to design from the outside in. Timothy deWaal Malefyt, Vice President and Director, Cultural Discoveries BBDO New York |
| 10:20am-10:50am | Refreshment and Networking Break |
| 10:50am-11:40am | Innovative Target Marketing In today's fragmented, frenetic consumer environment, where the boundaries between marketing and entertainment are increasingly blurred, innovative new methods must be combined with more traditional approaches to drive growth. This session will feature breakthrough case studies from marketers that are cracking key segments and growth frontiers, such as younger men, girls, aging boomers, and emerging markets like China. Jon Kamen, Chairman and CEO, @radical.media Susanne D.Lyons, EVP and Chief Marketing Officer, Visa USA Marian Salzman, EVP and Chief Marketing Officer, J. Walter Thompson Liz Vanzura, Global Marketing Director, Cadillac, General Motors Corporation Moderator: David Kiley, Senior Correspondent, BusinessWeek |
| 11:40am-12:30pm | Doing Well by Doing Good Navigating the tricky waters of community-based and social responsibility marketing requires both proactive and defensive techniques. Consumers are increasingly willing to reward companies that appropriately tap into the emerging new social responsibility mindset. At the same time, blog-enabled consumers can jump on perceived transgressions with a speed and vengeance that can leave companies reeling. In this session, successful practitioners will discuss ways to build social equity while minimizing the risks. Shawn Dennis, Vice President, Global Branding, Dell Inc. Kip Knight, Vice President, Marketing, eBay North America Rick Ridgeway, Vice President, Communications and Environmental Initiatives, Patagonia Moderator: Burt Helm, Marketing Editor, BusinessWeek |
| 12:30pm-2:00pm | Lunch Keynote Speaker Professor Mohanbir Sawhney Kellogg School of Management Northwestern University |
| 2:00pm-2:45pm | Search, Mobile, Social Networks, Podcasts, Blogs: Building and Mastering the New Channels This session will focus on ways that marketers can harness the power and avoid the pitfalls of proliferating new channels. It's a new world of opportunity that is fraught with risks. BusinessWeek's media columnist and blogger Jon Fine will lead a media-centric exploration of the communication world as we now know it, and can expect to see it evolve. Beth Comstock, President, Digital Media and Market Development, NBC Universal Jim Garrity, EVP and Chief Marketing Officer, Wachovia Corporation Steve Rubel, Senior Vice President, me2revolution Edelman Yusuf Mehdi, Senior Vice President, Chief Advertising Strategist, Microsoft Corporation Moderator: Jon Fine, Media Columnist, BusinessWeek |
| 2:45pm-3:30pm | The Power of Design Today's brand must speak the language of design and user-friendliness. Design is key to companies' efforts worldwide to differentiate for consumers what they make and do. How do marketers devise a winning mix of design and innovation? Assistant Managing Editor Bruce Nussbaum will moderate a discussion on the power of design to create a wonderful customer experience. Yves Béhar, President, Fuse Project Inc. George Neill, Corporate Vice President of Global Marketing, Motorola Moderator: Bruce Nussbaum, Assistant Managing Editor, BusinessWeek |
| 3:30pm | Forum Adjourns |
Program subject to change
Advance registration for this Forum is essential. Registration on site is not permitted.
Advance registration for this Forum is essential. Registration on site is not permitted.
For more information about BusinessWeek's Best Global Brands Forum, please contact us at eventsinfo@businessweek.com.
Copyright 2006© All Rights Reserved - Terms - Privacy Policy
Copyright 2006© All Rights Reserved - Terms - Privacy Policy